From Chessboards to Style Icons: How Strategic Marketing Wins Hearts!

This ad is a masterclass in modern marketing, and I couldn’t resist sharing my takeaways (aka marketing fangirl mode ON):

1. Even Chess Guys Can Sell Who would’ve thought? This proves that *any personality with a strong story* can strike a chord with audiences—if the positioning is spot on. Gukesh, a niche chess prodigy, transformed into a mainstream fashion icon? Goals! It’s the ultimate reminder that authenticity > flashy gimmicks any day.

2. Moment Marketing Ninja Moves Myntra pounced on Gukesh’s buzz faster than I hit “Add to Cart” during a sale. The way they tapped into his fame just as it was peaking is a masterstroke. In this digital-first world, being nimble is everything.

3. Gen Z Knows What’s Up Gen Z loves their dose of intellect, authenticity, and creativity, and this ad nails it. Gukesh’s fresh, youthful vibe paired with Myntra’s edgy fashion? Chef’s kiss! It’s a great reminder to stay tuned to what the cool kids are vibing with.

4. Viswanathan Anand Cameo (Kinda) The sly reference to Anand, our OG chess king, bridges the gap between generations. The campaign becomes a cultural nod to the legends of the past while riding the wave of the present. It’s genius! I mean, how do we pitch something this clever to our clients?

5. Post-Cred's Rahul Dravid, Myntra’s Giving Cool Vibes After Cred’s iconic *“Indiranagar ka Gunda”*, I thought nothing could surprise me. But Myntra? They’ve delivered something equally unexpected—and totally legendary. It’s proof that taking risks and breaking out of the template can turn *just another ad* into pop culture gold.

6. That BG Score Though – INSANE! The background score? *Uff!* It’s high-energy, peppy, and adds so much oomph to the visuals. Honestly, it makes Gukesh and Myntra look even cooler (if that’s even possible). Sound design can elevate everything—it’s a reminder to focus on those little things that pack a big punch.

What’s In It For The Big Little? This

Campaign screams inspiration for us. It proves you don’t need a big, glitzy celebrity to make a splash. With the right strategy, even niche personalities can become brand icons. It’s also a wake-up call to always stay agile, creative, and tuned in to the moment.